Unveiling Hidden Patient Behaviors

Our analysis of the client’s trial recruitment landscape revealed an intriguing insight that immediately caught attention: PsA patients exhibit distinct online research patterns, with significant activity happening through dermatology channels rather than traditional rheumatology pathways. This finding suggests a fundamental shift in how we should approach patient engagement.

Understanding Patient Digital Footprint

The analysis uncovered four distinct types of patient engagement:

Geographic Intelligence

Unique Market Dynamics

The analysis revealed several unexpected challenges:

• Competition with alternative medicine practitioners for online patient attention
• Strong dermatology-focused patient traffic patterns
• Varied treatment curiosity levels across geographic regions
• Local healthcare system nuances affecting patient journeys

Proposed Strategic Approach

Based on these insights, a tailored recruitment strategy emerged:

1. Geographic Focus

   • Initial concentration on areas with high dermatology engagement
   • Targeted campaigns in regions showing strong treatment curiosity
   • Consideration of travel limitations for PsA patients

2. Channel Strategy

   • Primary focus on dermatology-related digital channels
   • Long-term, low-cost campaign approach
   • Multi-language engagement strategy

3. Patient Journey Optimization

   • Pre-screening verification of:
     • Active PsA diagnosis
     • Current treatment with non-biologic DMARDs
     • No recent exposure to JAK inhibitors
     • Willingness to consider biologic treatments

Looking Forward

This analysis opens new possibilities for:

• Similar autoimmune condition trials
• Studies requiring specific treatment history
• Multi-specialty recruitment approaches
• Cross-therapeutic area applications

The insights from the client’s trial analysis suggest that traditional recruitment models may be missing key patient touchpoints. While these findings need validation through implementation, they offer a promising direction for improving recruitment efficiency in complex autoimmune trials.

Broader Applications

The approach could be particularly valuable for:

• Other rheumatological conditions with similar patient behaviors
• Trials requiring specific treatment history
• Studies targeting conditions with multiple specialist touchpoints
• Global trials requiring consistent recruitment approaches

The unique insights gained from analyzing PsA patient behavior patterns suggest that traditional recruitment challenges can be addressed through a more nuanced understanding of patient journeys. This model offers potential applications across various therapeutic areas where patients engage with multiple specialties during their treatment journey.